David vs. Goliath in the SEO race

david vs goliath

Do big brands automatically dominate SEO? There is no doubt that a large company already has an advantage over a smaller one when it comes to web traffic. So how much of an advantage is it? Well, let’s take a look at why they have an advantage and how they may also be at a disadvantage.

SEO expert John E. Lincoln makes it clear that Google tends to weed out products and services that do not deserve to be at the top of the search results. Google wants to have the best results possible, which usually entails big brands. Furthermore, big brands carry weight and already have a more powerful brand name than those lower than them. So how can smaller companies compete? First, they must earn their way to the top. Google needs to see that the brand is reliable and deserves to be at the top of the results page. Second, they must be patient! Nothing happens overnight, especially building a brand name that is reputable and well liked. However, bigger brands do not always have an advantage.

Studies have shown that bigger brands are slower to adapt to changing times, which allows smaller sites the ability to find new niches before the big brands do. This is a key component for smaller brands who must work their way up the ladder and somehow gain an advantage.  There is no doubt that big brands are able to earn links more quickly, but that doesn’t mean they win the SEO race. If a smaller brand can build the best possible website for their audience, they will have a much easier time establishing credit. This sounds a lot like David and Goliath, and it can end up the same way if smaller brands have the audacity to face the giants!

 

Link: http://www.marketingtechnews.net/news/2014/mar/20/will-big-brands-automatically-win-the-seo-race/

Being LinkedIn during today’s digital age

linkedin

How important is it for you to land a job within six months of graduating college? The main reason you went to college in the first place was to obtain a degree which would land you a job. Furthermore, the college you decide to attend should be based on a few factors, one of which should entail the job placement rate for graduating students. However, not all colleges have equally successful career services. Some may have a job placement rate around 90% while others may drop well below this number. So how can you be sure that you are going to land that job you’ve always dreamed of if the job placement rate of your college is only 70%? This is where you as a student have to become LinkedIn to ensure you will be able to put that diploma to use right out of college.

While LinkedIn has been around since about 2003, it did not become extremely relevant until the past few years. This is mainly because of how tech savvy the world has become. It seems as if every college student has a smart phone and has some sort of social media account for their personal lives. So why is LinkedIn relevant?

With around 277 million users, LinkedIn is the world’s largest professional network. Not to mention that LinkedIn is pretty much the only large professional network on the web today, making it stand alone from competitors. LinkedIn allows you to create a purely business related profile that helps connect you with possible internship opportunities or even future employers! The website allows you to easily establish connections, get recommendations, and participate with groups. This can be a huge opportunity for college students looking to get ahead in their career search. LinkedIn is a perfect example to show that a student doesn’t need a perfect career services office or doesn’t have to travel across the country to connect with a future employer. So get ahead of the crowd. Your employer may be waiting for you!

 

Link: http://www.searchenginejournal.com/linkedin-important-career-2014/95883/

Mobile ads… are brands wasting their money?

mobile ads

Doesn’t it seem like mobile adds are always getting in the way every time you use an app on your phone? For instance, every time I use Spotify or Pandora I get random ads about popular games in the app store or about music that I usually have no interest in listening to. Very rarely do I see an ad that draws my attention and makes me want to actually click on it.  I mean, are mobile ads really even effective anymore? It seems impossible that brands are even making money off of these adds. However… according to a new study, mobile ads are actually starting to become useful for their brands. Who would’ve thought, right!? 

According to a recent study from Telmetrics, one in three consumers think mobile adds are useful and informative. While this may not seem like a whole lot, that is an increase of 76% from the same time last year. Well… then you might say that clicking an ad is much different than actually visiting the site and making a purchase. That is correct, however, the data has shown that about 40% of people continue their search after clicking an ad. So even if they do not continue to make a purchase right away, the ad has already drawn them into the site. This makes them become aware of the company and maybe even lead to a purchase in the future, ultimately helping the company attain a solid profit from the ads they used to draw the user into their site. Furthermore, most people that are clicking on the ads are in the age range of 18-34 and share many of these ads on social media sites. This is huge for any company and dramatically increases exposure. 

While the data isn’t extensive yet, it shows that mobile ads are becoming more appealing to the user. Who knows, mobile ads may be waiting to hit their stride! 

Link: http://www.marketingtechnews.net/news/2014/sep/11/are-mobile-ads-starting-do-their-job-brands-new-research-says-yes/