Being LinkedIn during today’s digital age

linkedin

How important is it for you to land a job within six months of graduating college? The main reason you went to college in the first place was to obtain a degree which would land you a job. Furthermore, the college you decide to attend should be based on a few factors, one of which should entail the job placement rate for graduating students. However, not all colleges have equally successful career services. Some may have a job placement rate around 90% while others may drop well below this number. So how can you be sure that you are going to land that job you’ve always dreamed of if the job placement rate of your college is only 70%? This is where you as a student have to become LinkedIn to ensure you will be able to put that diploma to use right out of college.

While LinkedIn has been around since about 2003, it did not become extremely relevant until the past few years. This is mainly because of how tech savvy the world has become. It seems as if every college student has a smart phone and has some sort of social media account for their personal lives. So why is LinkedIn relevant?

With around 277 million users, LinkedIn is the world’s largest professional network. Not to mention that LinkedIn is pretty much the only large professional network on the web today, making it stand alone from competitors. LinkedIn allows you to create a purely business related profile that helps connect you with possible internship opportunities or even future employers! The website allows you to easily establish connections, get recommendations, and participate with groups. This can be a huge opportunity for college students looking to get ahead in their career search. LinkedIn is a perfect example to show that a student doesn’t need a perfect career services office or doesn’t have to travel across the country to connect with a future employer. So get ahead of the crowd. Your employer may be waiting for you!

 

Link: http://www.searchenginejournal.com/linkedin-important-career-2014/95883/

Mobile ads… are brands wasting their money?

mobile ads

Doesn’t it seem like mobile adds are always getting in the way every time you use an app on your phone? For instance, every time I use Spotify or Pandora I get random ads about popular games in the app store or about music that I usually have no interest in listening to. Very rarely do I see an ad that draws my attention and makes me want to actually click on it.  I mean, are mobile ads really even effective anymore? It seems impossible that brands are even making money off of these adds. However… according to a new study, mobile ads are actually starting to become useful for their brands. Who would’ve thought, right!? 

According to a recent study from Telmetrics, one in three consumers think mobile adds are useful and informative. While this may not seem like a whole lot, that is an increase of 76% from the same time last year. Well… then you might say that clicking an ad is much different than actually visiting the site and making a purchase. That is correct, however, the data has shown that about 40% of people continue their search after clicking an ad. So even if they do not continue to make a purchase right away, the ad has already drawn them into the site. This makes them become aware of the company and maybe even lead to a purchase in the future, ultimately helping the company attain a solid profit from the ads they used to draw the user into their site. Furthermore, most people that are clicking on the ads are in the age range of 18-34 and share many of these ads on social media sites. This is huge for any company and dramatically increases exposure. 

While the data isn’t extensive yet, it shows that mobile ads are becoming more appealing to the user. Who knows, mobile ads may be waiting to hit their stride! 

Link: http://www.marketingtechnews.net/news/2014/sep/11/are-mobile-ads-starting-do-their-job-brands-new-research-says-yes/