Brands who utilize Instagram exceptionally well


As Instagram continues to become one of the most popular social media platforms, it allows brands to make a statement and stand out from the competition. Instagram is perfect for brands who want to express their content through photos. Photos, in my opinion, are much more engaging and offer a wow factor that typed out messages could never offer. So, which brands are doing exceptionally well through Instragram?

Starbucks: as one of the most popular coffee chains in the country, Starbucks enjoys great success through their IG account. Starbucks relies heavily on how appealing their drinks look, thus making IG the perfect place to show off their creative creations. While I am not a coffee fan, I do realize that appeal means everything when dealing with food and drinks and Starbucks hits the nail on the head by making their coffee seem irresistible. Holiday themed drinks are even more appealing as they flash bright colors and new flavors.

National Geographic: as a NatGeo follower myself, I can honestly say that this is one of my favorite accounts  that I follow. NatGeo continues to push the envelope by adventuring into some of the most dangerous yet beautiful places on earth. Every photo opens up my imagination and makes me wonder what it would be like to visit such beautiful places. Following this account definitely gives me a better appreciation for nature and the world around me. Not to mention they currently have more than 9 million followers!

GoPro: another fascinating account, GoPro is the more adventurous and daring NatGeo. GoPro is a company designed with the extreme sports consumer in mind. With highly durable and portable cameras, GoPro allows extreme athletes to take photos and videos from virtually anywhere. Like NatGeo, the high quality of the photos and the sheer excitement of those photos draws in millions of followers. Photos from users are posted daily and GoPro uses people who have purchased their product to pretty much be the face of their account. That is why GoPro does so well, because they are highly relatable!

Timberland: when discussing boots, Timberland is one of the top brands that comes to most people’s minds. With highly durable and fashionable boots, Timberland garners a lot of success. Many of their photos are high quality and contain picturesque settings that appeal to consumers. Many of Timberland’s photos contain people wearing the boots, thus allowing people to see what they look like with different outfits and styles.

The Ellen show: with around 7.5 million followers, the Ellen show has a huge presence on Instagram. Ellen appeals to a wide audience because of the warmheartedness and funny aspect of the show. The posts are relevant to the show and they offer a more personal side to the show because of the various selfies and fan photos. One thing is certain: Ellen’s instagram account will always put a smile on your face.

While there are many other accounts who do well on Instagram, these accounts do an exceptional job at posting relevant and inviting content. They also post high quality images and videos that appeal to their target customers. Brands need to embody these accounts and learn how to best use Instagram to attract even more buyers!


The consumers digital IQ grows


Have you ever been browsing a website when all of the sudden a message pops up that asks if you would like to take a quick survey? I’m sure at some point almost every person who has used the web for several years has been accustomed to this sort of marketing. Brands are trying to get valuable feedback from customers by asking them to comment on service related questions or things that can give the user a better experience. But when was the last time you got anything out of this sort of message? Usually it is one sided where the brand benefits and leaves nothing in return for you. Because of this, less and less internet users are now taking these “helpful” surveys.

3radical took a deeper look into this dilemma, polling around 600 UK consumers and finding that 87% of the consumers were looking for a reward before reading or responding to a brands message! From experience, I can honestly say that I also look for a reward before participating in a survey like this. Rarely have I ever stumbled upon a survey that offered me an immediate reward or benefit. Bestbuy is the only company I can think of where it said I would be entered into a raffle to possibly win a prize if I were to participate. But is getting entered into a raffle really worth a 15-20 minute survey? Why not give me a coupon for 10% off or give me an exclusive deal for taking the survey? Customers want something for something, that is how most of us humans work.

With this new found customer IQ, brands must rethink their strategy when it comes to effectively getting responses and feedback from customers. After all, customer feedback is huge for any brand: it lets the customer give an unbiased opinion on what they liked or didn’t like about a product or service. David Eldridge, CEO of 3radical says, “Our research shows that consumers are giving brands a clear message about what they want; nowadays, they are looking for a true value exchange between the business and the customer. It needs to be mobile and it must be contextually relevant to them.” Another recent survey has shown that around 45% of consumers admitted they were less likely to buy from and engage with a brand if the information was not relevant and did not peak their interest. Brands must take note of this fact! People want messages to be tailored to their personal interests and hobbies. While this engagement can be difficult to achieve, the rewards can be immense if a company can gain an advantage over a competitor.

It is clear that brands can no longer simply take advantage of consumers through online surveys and messages. With more and more teens and young adults becoming accustomed to the internet, we are becoming a smarter social generation. People want real connection and want to feel as if they are benefiting from helping a brand, even if it is their favorite brand. So, the next time you see a brand ask for your involvement, stop and ask if you are truly benefiting from it or else you may be wasting your time.



Benefits of Social Media for students

social media

Have you ever thought about how important social media can truly be to you as a student? Social media has not been around very long, but it has made a profound impact on high school and college students by helping them stay connected to their friends and family. Although social media can sometimes be seen in the negative light when it is used for malicious and unfriendly purposes, the positives vastly outweigh the negatives if used correctly! Being a college student myself, I can truly say that I have benefited from the use of social media accounts. Let’s take a look at some of the positives when social media is used for the right purposes.

Connections: as I mentioned before, social media allows college students to stay in contact with friends and relatives no matter how far away they are. While I do not live far from home when on campus, I know many friends who do and they rely heavily on social media to keep up with friends back home or relatives as well. My aunt loves to post pictures and comment on photos of mine through Facebook. I usually only see her 3-4 times per year, so Facebook allows me to keep in touch and make it seem as if I see her more often than I do.

Web engagement: social has allowed students to engage with their peers and most of all their teachers and professors. It also allows students to search information that may be relevant to a class or subject that interests them. We as users are able to post almost anything, which can produce immense creativity and innovation. My Instagram account keeps me engaged because some of the clothing companies or Christian artists I follow post special offers or leak information that otherwise I never would have found out about unless I searched the internet for it.

Knowledge: perhaps one of the biggest benefits, social media has made it so much easier for anyone to access new information and learn about new and creative ideas. Again, with my Instagram account I follow National Geographic and some other History accounts, each of which throws out information that I never knew about before until I saw one of their posts. Helpful information for classes can also be found on sites like YouTube where thousands of people have made tips and tricks videos for high school and college students.

Social media marketing: with the advent of social media there has been a huge increase in the number of jobs openings related to digital marketing. Prospective employers now realize just how important social media can be for a campaign and they continue to hire young graduates who have a well rounded knowledge of social media. Taking a digital marketing class can offer huge benefits to students who some day wish to pursue a career in the field of social media.

Social media has completely redefined the way students around the world interact and benefit from its use. From casual social sites like YouTube to more professional sites like LinkedIn, students are gaining knowledge in ways they never could before. Just ask your parents if they remember using social media to help them study for a test or find helpful tips for college: the answer is most definitely going to be no. So, we need to embrace social media and keep finding ways to improve our capability and speed at which we learn!