As Instagram continues to become one of the most popular social media platforms, it allows brands to make a statement and stand out from the competition. Instagram is perfect for brands who want to express their content through photos. Photos, in my opinion, are much more engaging and offer a wow factor that typed out messages could never offer. So, which brands are doing exceptionally well through Instragram?
Starbucks: as one of the most popular coffee chains in the country, Starbucks enjoys great success through their IG account. Starbucks relies heavily on how appealing their drinks look, thus making IG the perfect place to show off their creative creations. While I am not a coffee fan, I do realize that appeal means everything when dealing with food and drinks and Starbucks hits the nail on the head by making their coffee seem irresistible. Holiday themed drinks are even more appealing as they flash bright colors and new flavors.
National Geographic: as a NatGeo follower myself, I can honestly say that this is one of my favorite accounts that I follow. NatGeo continues to push the envelope by adventuring into some of the most dangerous yet beautiful places on earth. Every photo opens up my imagination and makes me wonder what it would be like to visit such beautiful places. Following this account definitely gives me a better appreciation for nature and the world around me. Not to mention they currently have more than 9 million followers!
GoPro: another fascinating account, GoPro is the more adventurous and daring NatGeo. GoPro is a company designed with the extreme sports consumer in mind. With highly durable and portable cameras, GoPro allows extreme athletes to take photos and videos from virtually anywhere. Like NatGeo, the high quality of the photos and the sheer excitement of those photos draws in millions of followers. Photos from users are posted daily and GoPro uses people who have purchased their product to pretty much be the face of their account. That is why GoPro does so well, because they are highly relatable!
Timberland: when discussing boots, Timberland is one of the top brands that comes to most people’s minds. With highly durable and fashionable boots, Timberland garners a lot of success. Many of their photos are high quality and contain picturesque settings that appeal to consumers. Many of Timberland’s photos contain people wearing the boots, thus allowing people to see what they look like with different outfits and styles.
The Ellen show: with around 7.5 million followers, the Ellen show has a huge presence on Instagram. Ellen appeals to a wide audience because of the warmheartedness and funny aspect of the show. The posts are relevant to the show and they offer a more personal side to the show because of the various selfies and fan photos. One thing is certain: Ellen’s instagram account will always put a smile on your face.
While there are many other accounts who do well on Instagram, these accounts do an exceptional job at posting relevant and inviting content. They also post high quality images and videos that appeal to their target customers. Brands need to embody these accounts and learn how to best use Instagram to attract even more buyers!